The mind of a man is his headquarters; an estate that houses his consciousness. All actions within it are coordinated by the housemaster called perception.

The human mind whether consciously or unconsciously, makes assumptions about others based on their Appearance (grooming, facial expressions and dressing).


Your Image is your Visual Business Card which contains your Appearance, Communication and your Character. The very first aspect of your Image that is immediately available to others is your Appearance. It is the premier facet of First Impressions.


During a First Impression, people are impressed only by 7% when you speak, 38% by how you speak (tone and eloquence) and a whopping 55% by your appearance

I cannot overemphasize the important of First Impression- they are about attitude as well as clothes. In my opinion, we live in a dispensation where perception outranks reality, what people perceive about you when they see you is undeniably very important. It is good to note that your visual influence is very much as important as your verbal influence.

It takes only 10 seconds to make a First Impression.

During a First Impression, people are impressed only by 7% when you speak, 38% by how you speak (tone and eloquence) and a whopping 55% by your appearance – of which your appearance incorporates your facial expression (smile), grooming (hair-cut, body fragrance, etc.) and clothes (dress sense). First impressions are very important because they are lasting impressions.


I must say that you are created with an estate to house your Image internally, dressing well is an avenue to showcase that Image externally. What your wear sends powerful signals, that’s why fine tuning your appearance can positively influence your work.

When you dress well, you look like you have your act together. Dressing well increases your internal confidence plus it creates a halo effect around you giving rise to opportunities that would never have arisen if you were poorly dressed.

It is important to remember that Fashion is general, Style on the other hand is a much more personal thing.  Fashion is aspect of you style and so always thinking royal when dressing is absolutely imperative. You must look like a king to be treated as one.

“Dress for the job you want to have, not the one you currently have”

There are two sayings within my industry that I’m sure your must have heard: the first is “Dress for the job you want to have, not the one you currently have”.  The second is “As a leader you have to always dress the way you want to be perceived; if serious, then dress serious.”


These two sayings go hand in hand, you have to understand that your outfits are a projection of your personality.

Your appearance strongly influences other people’s perception about your Personality, Values, Authority, Financial Success, Trustworthiness, Intelligence, Confidence and most importantly Suitability for Hire.

When you dress well, you directly project three important qualities. They are Dominance (Power and Authority), Leadership and Resourcefulness. These are qualities that trigger signals of attractiveness in the mind of others, in other words, they cause people to automatically gravitate towards you.

As I end this piece, I ask:

Your outfit speaks volumes, are yours saying the right things?

The way you dress is always the way you will be addressed.

Think on these.


Gabriel Balogun {GB}

Image Consultant | Dress Coach



STYLE – Some say we are born with it, others say we are not.

Well i believe everyone has an inbred or inborn style. I’m not talking about one as a result of wealth, fashion or even beauty, but a style that is rooted in the knowledge of your true self. This knowledge when properly harnessed, helps to build  a consistent personal image and the confidence to project it on daily basis. I am strictly of the opinion that no man is born stylish.  I just believe that to become stylish, it takes certain tailored efforts to cultivate a studied perfection in the art of dressing well. Although every man has an inbred style, some are lucky to grow certain talents to dramatically match colors and express such style. In short they become fashionable. Unlike Fashion, Style is much more personal. It transcends your dress sense into your poise, charisma,,standing and walking posture. It is the whole expression of your being on the outside, even for things as minute as your phone’s pouch. Stylish men are those whose fashion choices are guided by certain codes of conduct that over time have become second nature to them. These rituals/habits are not difficult to learn, all any man needs is just a constant application of these codes of conduct. They will improve his style to a level where he doesn’t even have to think about it.

Listed below are five Rituals Stylish Men perform.


#1. They seek comfort when dressing up; this is only achieved when their outfits Fit and project confidence.

#2. They prioritize their Clothing Maintenance, which involves laundry, shoe shinning etc.

#3. They set up a time every month for their grooming; haircuts, manicure, pedicure etc.

#4. They always compliment good styles and never shy away from style advice.

#5. They follow the One-Third Rule.

 Note: One-Third Rule states buy 1/3 as many clothes as you do now, but spend 3 times as much on each item. For instance instead of buying 3 pairs of low quality pants, buy one pair of high quality pants.

Our stylish lives are dominated by certain habits/rituals, and it so happens that these rituals govern our us. A poor taste in style and fashion, coupled with a nonchalance attitude to one’s image is as a result of not learning these simple rituals to improve one’s style. Do you know of any other rituals? Please engage me in the comments section, i am ever ready to listen.